Travel brands, particularly hotels, have to be more transparent with their pricing, and connect with their customers on an emotional level with functional websites, innovative tech solutions, and smart digital campaigns – or fail to remain competitive.
—Justin DeRise
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Following on the growing trend of helping travelers book their own holidays, Priceline with its “Name your own price” opaque pricing model launched. (Source: tnooz.com) Thus began the massive explosion of Online Travel Agencies, and four OTAs (Expedia, Priceline, Orbitz, and Travelocity) now control 95% of the market, and have been making travel brands pay dearly in referral commissions for over a decade.
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Travel brands, particularly hotels, have to be more transparent with their pricing, and connect with their customers on an emotional level with functional websites, innovative tech solutions, and smart digital campaigns – or fail to remain competitive. By Ronnie Coleman Sales Executive at StayNTouch, Inc.
We’ve seen a lot of press coverage on the Marriott brand over the past couple of months, everything from the Starwood merger, to how the Starwood..
One of my very favorite winter industry-reads is the annual Lodging Technology Study, a co-production of the UNLV College of Hotel Administration (Go
From the initial steps of booking a hotel stay to checking in and out, the hotel experience has become a lot more automated in recent
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