The answer? Satisfied guests. After all, that is what the hospitality business is all about.
A property management system (PMS) has become an integral part of 21st century hospitality – and new SaaS based PMS solutions can provide multiple benefits to the hotelier such as cost savings, superior security, improved day-today operations, integrated web reservations, real time distribution, automated data back up, mobile access – the list is endless.
But with the rise of the mobile devices, consumers have rapidly adopted newer technologies and have radically changed how they interact with businesses. In the world of hospitality, mobile has changed almost every aspect of travel, and, as a result, it has transformed what guests expect from hotels. Hotel guests today are not just looking for great customer service but are looking for a personalized experience.
In order to serve the new mobile traveller, it is vital for hoteliers adopt new tools to ensure repeat business, continued loyalty and guest satisfaction – something a SaaS Hotel PMS solution can deliver on. It enables hoteliers to capture more valuable guest data and use it to enhance the overall guest experience as well as drive more revenue.
With a SaaS Hotel PMS solution, multiple systems are seamlessly integrated and critical data cross platforms is easily captured, consolidated, merged, stored, accessed and reviewed in one single point. Email address information, guest preferences and/or special requests can all be automatically and manually noted and recorded on guest reservation folios and can be updated by both the guest and staff.
With the ability to gather and access information about guests, hotels can respond more quickly and efficiently to serve their guests. It can help hoteliers to identify customer needs more effectively, allowing greater up-sell and cross-sell opportunities and increased profitability. It allows hoteliers to understand guest behaviours and provide that all-important personalised service – while at the same time monetizing on guest preferences.
Understanding your guests is the key to giving them good service. With a SaaS Hotel PMS solution, hoteliers can deliver better customer experience and increased guest satisfaction. This increased satisfaction equates to positive reviews, positive reviews equate to loyal customers and loyal customers result in repeat business and increased revenues!
