3 Front-Office Technologies Helping Hotels Better Serve Guests
New technologies, both software and hardware, are changing the way internal hotel operations are managed; they are all about providing better guest service and keeping
Technology advancements have had a dramatic impact on the hotel industry throughout history. In the 1950’s travel lodging really started to explode and shape what the industry looks like today.
—Justin DeRise
(1)
Before the 1940’s, reservations were booked by mail, telegram, or telephone, and often resulted in lost or forgotten reservations. It was only in 1947 the first hotel reservation system ‘Hoteltype’ was established by Westin. The new machines enabled instantaneous confirmation of
reservation requests. Roughly ten years later in 1958 Sheraton advanced Westin with the introduction of ‘Reservatron’, the industry’s first automated electronic reservation system, and the first toll-free reservation number.
(2)
The average room rate would have set you back approx. $5… per night! (Gasoline was a little less than 20 cents a gallon too – those were the days!).
(3)
Prior to the 50’s only a select amount of countries had television available; with massive growth throughout the decade, by the end of the 50’s almost the entire western hemisphere had television. If you were lucky to stay at the Hilton, they were the first chain to install television sets in
all their guest rooms back in 1951. In the Mid 1950’s the Atlas Hotels developed the first in-room coffee concept (where would we be without our in-room tea and coffee!) and in 1957 Hilton began offering a direct-dial telephone service.
(4)
While The Diner’s Club Card was the first to launch, it was exclusively for restaurant dining and expected full payment each month. But in 1958, American Express’ was introduced and with it offered consumers staggered payments and “free-range shopping”.
New technologies, both software and hardware, are changing the way internal hotel operations are managed; they are all about providing better guest service and keeping
Hotels need to adapt to new technology to compete in the current market. An advanced Hotel Reservation system should always be prioritized. —Justin DeRise Our
Before the 1940’s, reservations were booked by mail, telegram, or telephone, and often resulted in lost or forgotten reservations. Fast forward a couple of decades
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