Travel brands, particularly hotels, have to be more transparent with their pricing, and connect with their customers on an emotional level with functional websites, innovative tech solutions, and smart digital campaigns – or fail to remain competitive.
—Justin DeRise
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Following on the growing trend of helping travelers book their own holidays, Priceline with its “Name your own price” opaque pricing model launched. (Source: tnooz.com) Thus began the massive explosion of Online Travel Agencies, and four OTAs (Expedia, Priceline, Orbitz, and Travelocity) now control 95% of the market, and have been making travel brands pay dearly in referral commissions for over a decade.
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Travel brands, particularly hotels, have to be more transparent with their pricing, and connect with their customers on an emotional level with functional websites, innovative tech solutions, and smart digital campaigns – or fail to remain competitive. By Ronnie Coleman Sales Executive at StayNTouch, Inc.
‘Hospitalitem’ is a Latin word meaning “friendliness to guests,” so it’s not hard to see where the word hospitality comes from. Hospitality involves making others
It’s that time of year again where trend reports and predictions for any and every type of industry for the year ahead will be published
Earlier in the week, I wrote about how travelers more and more are making travel arrangements and purchase decisions on their mobile devices (smart-phones &
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