Product Descriptions

Helping the hospitality sector to stay Always Ahead

SHR Group is the leading provider of innovative and intelligent technology solutions for the hospitality industry.

With a focus on driving revenue and enhancing guest experiences, we offer a comprehensive suite of tools and services designed to help hotels and resorts optimize their operations, understand their guests more and increase profitability.

Allora CRS (Windsurfer®)

Allora CRS enables centralized control for selling strategies and optimizing global distribution across selling channels such as websites, booking engines, call centers, OTAs, GDS, and metasearch.

Allora RMS (Wave™)

Offering the best of AI with a human touch, Wave lets today’s Revenue Managers break free from having to solely trust the ‘black box’ they are normally bound to by other revenue management systems. 

Allora CRM (Maverick™)

Powerful solution that combines two products to enhance the relationship between hotels and guests, focusing on smart guest engagement with an optional loyalty module. 

Why These Products?

Allora CRS (Windsurfer®)

Offering a responsive design, shopping cart-style booking process, persuasive messaging, and other unique features, it is fully optimized for single-property independents, multi-property groups, and large hotels. Windsurfer and StayNTouch work on an “Advanced Two-Way” model.  Allowing for the delivery of Reservations made through the CRS connections to the PMS as well as receiving all Rate, Inventory, Restrictions, & Reservations from the PMS. Giving you the full picture of bookings in both systems.

Allora RMS (Wave™)

With its unique Strategy Builder tool, Wave brings revenue managers AI models that can be adjusted to fit your hotel’s particular strategy, while allowing for more transparency in pricing recommendations. Wave and StayNTouch feature an ‘1.5-Way’ model  This allows for valuable reservations and group data to pass between the two systems for WaveRMS to generate decisions for the hotelier.

Allora CRM (Maverick™)

MaverickCRM provides hoteliers a flexible, profile based platform to create a dynamic loyalty program as well as transactional and targeted marketing communications. MaverickCRM and StayNTouch feature an ‘Advanced Two-Way’ model  This allows for valuable reservations data to pass between the two systems for the hotelier to set up communication rules for transactions & marketing messages within MaverickCRM.

Key Features

Allora CRS (Windsurfer®)

• Customizable Booking Engine with multi property, language & currency options
• Full GDS Connectivity
• Hundreds of Online Travel Agent Connections
• Chain and Hotel Group Management Features
• Enhanced Rate Management
• Extensive Reporting
• Integrations with Payment Gateways, Marketing, Revenue Management and Client Relationship Management Systems

Allora RMS (Wave™)

• AI powered Algorithms
• Strategy Builder
• Enhanced Reporting
• Group Displacement Module

Allora CRM (Maverick™)

• Automated Profile Management
• Loyalty / Rewards Program
• Guest Online Portal
• Campaign Management for Email & SMS Marketing
• Surveys, Questionnaires and Comprehensive Reporting